Chest Feeding? Really?

Have any of you guys seen that people are starting to call it chest feeding instead of breast feeding because they think having the word breast in it makes it sexual. I think this is absolutely ridiculous and if you sexualize BREAST feeding its not because of what its called its because you're sick and shouldnt leave your house. Lol What do you guys think of this? Do you think it will help normalize it or is it as stupid as i think?