I'm turning into a lizard...

I've always had dry skin, but as of late, NOTHING can fix it. I had cut back to washing my face once a day thinking soap is the problem, still dry and scaly, now I'm using only coconut oil, and a soft scrubby thing (to break up dry skin) all followed by moisturizer. But NOTHING is fixing my lizard skin. What can I do for my always dry skin? I drink about 7 bottles of water a day, constantly moisturize, and exfoliate. Nothing is helping me! What can I do??