what is healthy at the grocery store... πŸ₯˜ 🍎 πŸ” πŸ§€ 🍺 🍐 πŸ₯—

Vo
I used to work for a food marketing company in their research division. I ran a 6mo long project of focus groups about what perceptions of what would qualify as healthy food. 
   
I want to hear from you, how do you determine what is healthy food and what isn't? 
   
What are the qualities that make something healthy? 
     
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UPDATE: bonus question, can you afford the food you think is healthy?