my newborn's hands in the way of a good latch

Thea
My baby boy is almost two weeks old and the past few days he has begun keeping his hands up my his mouth and it prevents me from getting a good latch. It results in a very shallow latch and extremely painful and tender nipples. Please help! His arms are so strong that they are impossible to move out of the way and he doesn't like having his arms swaddled down. This is really frustrating and getting in the way of our bonding. I really hope it is just a phase