I swear my life on it.  It takes off makeup better then anything else.  Even glitter and waterproof mascara.  It cleanses my face.  Even when I don't use make up and just use it for a cleanser it takes all the dirt off and I can see it in the cotton pad.  It doubles as a moisturizer: before bedtime, under makeup, even for hands, body and works amazing for stretch marks.  I also use it as a leave in conditioner, deep conditioning hair mask, and lip balm.