Friends taking Wicca as a "fad"

Malan

I'm 17, and openly a Wiccan to my friend. I explained my religion the best I could to all of them, and now some of them are claiming the name "Wiccan" but not actually practicing it. This really irritates me because they're not taking it seriously. They just wear Wiccan jewelry and burn incense and candles (they don't even know what their candles do). I tried to teach them more so that they could properly follow the religion, but they seem more interested in looking cool than the actual religion. I want to tell them that they're not Wiccan and should stop acting like it, but I know that's rude and not right, it just feels disrespectful to the goddess to let them keep going. What should I do?