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Question

So someone retweeted a post about Some Ben guy. I didn't read the original text I read his comment and then looked at the picture and realized what it was saying. I am all for the LBGT+ community. This debate isn't about the Ben guy or the LBGT+ community. It's about the airlines advertisement...  My philosophy is "you do you". I'm not judging anyone. I'm not judging the airline that advertised this either, I thought it was creative when I first say it until I read the comment from Ben who retweeted it and then his comment was retweeted by a friend I follow. Actually I have nothing negative to say about their advertisement. I am however now very confused. I think their advertisement is creative! But this Ben guy made a very valid point, one one set of the buckles can save you if the plane goes down or hits turbulence...... Do you think this was an effective advertisement to show the airlines support for the LBGT+ community or do you think they dropped the ball and weren't creative enough since people like Ben would point out the "only one buckles" argument and therefore steering the conversation away from the real topic the airlines wanted to bring awareness to? Do you think this advertisement is helping or not helping bring awareness and support to the LBGT+ community!???? 
THIS DEBATE IS INTENDED TO DEBATE ABOUT THE AIRLINES ADVERTISEMENT AND THE EFFECTIVENESS OR LACK OF...... IT IS NOT TO DEBATE ABOUT WHAT A SPECIFIC COMMUNITY DOES OR DOESNT DO.

Accepted Answer

Tbh I actually would've first assumed it was anti-LGBT+. The rainbows contradict that a bit, but part of using imagery in advertising is that the literal parts do also play a part in communicating a message. Rarely will someone use imagery where either the literal or non literal interpretation is irrelevant.
Like he said, the two first seat belts don't actually work, you aren't meant to wear seat belts like that and they shouldn't exist, so when you take that idea and apply it to relationships, ehhh you can see how that can be taken wrong, especially when coming from an airline company who's job is to keep you safe by giving you seat belts that actually work.

Answer

I think Ben is taking the picture too literally.

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I think he's taking it to literally. You can tell it's for gay pride. I for one think it's great seeing companies promoting love not hate.

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This seems more like an anti-gay advertisement...

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I can definitely see how this could be taken as anti-LGBT. Seat belts save lives in moving vehicles, so it looks like they could imply that there's only one "right" way, the one that will save your life.
I appreciate that they're trying, but someone's gotta think this stuff through.

Answer

No Ben is an idiot. Those are 3 of the same seat belts. The artist who styled the pic put them so two were the same on top, (like 2 dicks, haha get it?) then 2 in the middle, then 2 on the bottom. It's an artistic style and a bit of a joke. 
I hope no one seriously thinks that sexuality and seat buckles on airplanes are comparable.

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It's definitely an effective advertisement since people are talking about it. I think Ben is trying to be a smart ass on purpose and is trying to make a joke.

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This kinda seems like anti gay but if you look at it it just means whoever you click with pretending the matching seat belts can click

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Bad advertising. Really proves the point they are trying to argue against. I follow Ben Shapiro on Twitter, but I thought this before I saw him tweet it.

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I don't think the ad is the most effective at its promotion. I see where they were going with it, but it's just too open to negative connotation. You can easily argue that this is anti-LGBT because of the "only one set clicks/works to save your life" etc.  Even though you get what they are trying to represent, including the rainbow pattern on the belt, it could have been done better.

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