Sore nipples... Breastfeeding..

Lydia • 19yo Momma of a handsome baby boy (surprise gender, waited till birth) 10 hour labor 💙 Born 09/06/17 7lbs 1oz 19 1/2 inches 12:44am Breast-Feeding Cloth Diapering Baby Wrapping

I just started breastfeeding my newborn son almost 12 hours ago, and my nipple burn and hurt so bad!!! What can I do to ease the pain? And when will it go away?