Help please

Mackenzie

I’m 30 weeks pregnant today and I have been using cocoa butter daily to try and prevent stretch marks and it’s not working. Any moms out there get really bad marks and actually have them go away after baby or am I doomed to have them forever? I’ve had stretch marks before pregnancy but they were the very unnoticeable white ones and now they’re dark pink/purple and I just feel very self conscious like I don’t want to do maternity photos or take any bare belly bump pics and it makes me sad cause I’m sure I’ll regret that in the long run. Thanks in advance for any feedback.