Breastfeeding is painful is this normal?

Ol

I’m on day 3 of breastfeeding and it’s so much painful to breastfeed is this normal ? Lady from hospital which is from breastfeeding depend said I latch baby perfectly on my breast! But my nipples is to much hurts when I’m putting baby on my breast so when she latch is to much painful that it’s horrible and while feeding when she suck also hurts :/ is this normal? How long it will hurt to breastfeed? I don’t want to give up :/ Plz help