Stretchy stretchy

Hi ladies. This is my second pregnancy (currently 34 weeks) and getting stretch marks. I know, I know... it's beautiful and a tribute to having carried my child for all this time. But I'm finding it quite depressing. I didn't get any with my first, but with this pregnancy I got them on my hips early on and now they are starting to appear on my under belly - I still have 6 weeks to go, so there's plenty more stretching to be done. Any tips/great products you've used that have helped to lessen them?