Bruised Feeling in Belly?

Callie • 👶🎀 8.18.18. 👶🎀 3.16.20.

FTM going on 36w. Lately, I’ve noticed that sometimes my belly feels bruised, even though it in fact isn’t. It most often occurs a bit to the upper right of my belly button. Has anyone else experienced this? What is the cause of it? Is it just from baby kicking?