Nipple soreness 😭😭😭 please help!

Lindsey

Every time my 10 day old son latches I want to cry. It hurts soooo bad. I’m going to see a lactation consultant to see if he has a bad latch, but I have inverted nipples so I’m sure that’s part of it. He has plenty of wet and dirty diapers so I know he’s getting enough, but this is killing me. My nipples themselves don’t look bad either, not cracked or anything. What can I do???? Please help!!