Painful stretch marks ?🤔😔

I am 31 weeks & 5 days today with my first baby .. I’ve already had light stretch marks more or so on my hips from weight gain and loss .. but I’ve noticed two new stretch marks on both sides of my waist coming up towards my belly so I know that it’s from my belly growing but OUCH !! They sting!! I’ve never had stretch marks that hurt me to the touch you guys! I’ve been rubbing them with stretch mark preventing oil to sooth the pain .. it helps somewhat but they still hurt! And today they decided to feel itchy whilst still hurting to the touch like stings .. they even look red .. i guess due to irritation ☹️ does this happen? Has it happened to any of you ladies before ?? How did or do you subside the feelings ? I don’t care about having stretch marks; I am actually shocked that they didn’t come until now but I can’t take the pain from them!