I just don't get it

UPDATE: So I emailed him telling him I'm not ok with being ignored or all his inconsistency and that I don't tolerate it and goodbye. He texted me saying to read his email response and he basically just told me he didn't think I wanted to text that much so it was a big misunderstanding. I made it clear that I do want to hear from him. He was like "please don't go" and "I do like you" so I said as long as you're being honest and genuine, we can start over. Im glad I communicated my thoughts with him instead of disappearing but only time will tell if he meant what he said.

I don't get why this happens so much! If 2 people like each other, what is so damn hard about both people showing it?! I don't know if it's games or what but I'm done being confused and got no tolerance for this crap anymore. I'm real when I like someone and I expect the same in return. Consistency is key in the beginning. Me and this guy have known each other a while and I really like him. He says he likes me too. Asked me out to dinner, talked & kissed goodnight, it was great. Wanted to see me again a couple nights later. I had already made myself unavailable the 1st night he wanted to go out that week so I said ok. He texted the day before asking how I was. That night went great. He was sooo affectionate, listened to me when I talked, asked questions to get to know me etc. Told me twice how hard it was saying goodnight to me the other night. I'm thinking this is going great, we are working towards something. Well guess not cause after he told me to text him when I got home ok which I did, he never replied. Didn't text me the whole day after. Texted me a quick hello the following day but that was it. When I replied, he never responded. I told him his text brightened my day pretty casual ya know and nothing. Texted me the next day with 4 very emotional songs. I never replied cause why should I plus didn't know what to say to those songs. He texted me the next day asking if I got his texts & I said "yeah I did" he texted me a couple more times then each following day might send 1 shallow text for the whole day. Never texts me goodmorning or goodnight. Never has called me beautiful. I know something's off. He wanted me to see him play the other night but I didn't because I had no one to go out with. Texts me a couple pictures of him the next day & we talk back n forth a bit. He never said Happy Easter either. Went the whole day not a single text today. I'm fed up. I'm obviously not important to him but why the hell say that crap to me "oh it was so hard saying goodbye to you" and pretty much acting like my boyfriend when we are together in person but is so inconsistent with texting and has never once called or said he misses me. I just don't understand this shit at all. I'm staying single forever screw men seriously.