Infant face peeling - help!

Jen

My sweet boy is going on seven weeks and we cannot seem to get this crazy peeling face under control. We’ve tried breast milk, coconut oil, and Aveeno baby lotion. I also feel like I scrub really hard and barely get anything off. We moved from a very humid city to dry Colorado, so I’m not used to having to handle dry skin. But is this abnormal to you? What other solutions should I try?