Love his personality but...

So I’ve been talking to this guy only for a week or so and we met online and he lives far away. We Snapchat so I’ve seen him before and stuff. His personality is great and we really clicked, we talk almost all day then at night we watch movies together than fall asleep. So needless to say, I enjoy talking w him.

But he is not cute at all... like not even a little. And I know this sound sooo shallow and I feel guilty for even thinking this , but you have to admit that you have to find someone at least a little bit attractive in order to date or move things forward.

He’s said he really likes me and he’s never liked someone so fast and stuff. And I agreed that it’s crazy how we can talk like we’ve known each other for years but ... idk. Ik I wouldn’t ever date him and I don’t want to lead him on. But it just sucks cuz I really wish I found him physically attractive.

We mostly call or text each other so I don’t ever really see him, so in my head I made up an attractive guy and sometimes I almost forget that he doesn’t actually look like that.

So I just need advice or someone to relate with this. And I don’t need any hate for this cuz trust me, I feel terrible.

Ik I should tell him I don’t feel the same and just want to be friends and stuff but it’s hard to.