Omg it is definitely hard to do sometimes because the initial consistency is hard not to gag at. But once u can get past the the initial clumpy texture and get a good swish going in your mouth, it is so amazing afterwards. I dont enjoy doing it that much but my mouth feels brand new after. It strips your mouth of bad tastes, bacteria, helps pull plaque away from teeth and gums. And it just makes your breath feel like there is not a trace of anything bad in it. I do it for a few mins at a time and then rinse with warm water and then brush my teeth and mouthwash right after. I highly recommend esp for coffee drinkers. I also think on a side note on the sexual side, for those that are avid in the oral sex arena, oil pulling should be a must! Look it up! :)