Cow’s milk

How often do you give your 1 year old cow’s milk?

My LO has just turned 1 and I’ve started giving him cow’s milk (in a sippy cup as he doesn’t like bottles).

I’m trying to cut down breastfeeding so should I just offer cow’s milk when he’s looking for a feed? Or should I be offering it with his meals?

FTM and looking for some advice ☺️