Belly button piercing scar going to split?

Question

I had a scar above my belly button where my belly button piercing rejected in high school. Now that I’m pregnant (35 weeks) it keeps stretching and stretching and it now feels like it’s going to split the skin. It is so itchy and painful and gross looking. 
Any advice on what I can do to help this?

Answer

Mine didnt split. Looks just like that.

Answer

My only suggestion is to make sure you’re hydrating the skin multiple times a day with a high quality lotion or oil

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Following...

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Aquafor, maybe? Keep it hydrated is my suggestion

Answer

No advice, but mine is also stretching like  yours. I thought I was the only one. My scar is even darker than yours but it doesn't itch. Maybe putting lotion on it would help?

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Not to giggle, but lol mine is literally identical to this, looks like my belly button has horns lol, same exact story too... belly button rejected in high school.... it won’t rip.. just keep lotion on it or oil

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Get cocoa butter and rub it on 2 or 3 times a day. 
Mine was same.

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Mine never split. It looked like a bunny rabbit like this one does too. It faded after pregnancy too.