High quality towels

Where do you buy your high end towels? We spent over $70 per towel for Turkish Cotton towels for our master bathroom about a year ago from Macy’s and they’re already falling apart and they feel rough. I use Biokleen laundry detergent which isn’t the most gentle on clothes, but I’m still so disappointed. I’m currently looking at Potterybarn and Restoration Hardware, but I’m wondering if there are other stores you recommend? My mom swears by the Costco towels so we have those in our guest bathroom and they’re okay, but definitely not high end. We want plush, absorbent, soft, and durable. Thanks!