Scratching and rubbing

Does anyone else’s baby have to rub or scratch thing while they’re breastfeeding? My baby’s Either trying to grab my face or he’s scratching his shirt or head he has started trying to pull his hair at now too. I’ve been putting a stuffed animal on him while he eats and now he just scratches and rubs that. It’s mostly when he’s eating but he is always scratching things things around him like our throw pillows or the arms of chairs. I think he likes the sound of it or something but I’ve had to start taking my Apple Watch off when feeding because he likes the screen and tears my arm up lol