Do you put sunscreen on littles regardless of season or time of day when outside?

Just curious! Wondering if I’ve been doing my kids wrong or if this is just really uncommon lol. I nanny an almost 3yo who is red headed blue eyed and REALLY fair skinned and history of skin cancer in the family so his parents prefer him to have sunscreen on regardless of time of day or season. My two, I have a 4yo and 17mo and I usually will only put it on between 10a-2p spring-fall (as we live in a warmer area) but never in the winter, they are also pretty fair skinned but have some Italian so don’t typically burn easily. I guess I just don’t really see the point in the early morning or late afternoon, but I also could be completely wrong (human here!) so I’m curious what other parents do.

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