Moms how do you find cute thing for boys in store???

I have a 18 month old daughter and it never occurred to me til I was buying baby showers gifts for two of my friends who are having boys, that the boys sections EVERYWHERE are total shit.

I went to TJmaxx and I went to baby/toddler section there were FIVE racks for girls and one clearance girls rack. And ONE rack for regular and clearance boys combined.

Everything they did have was gaudy branded graphic outfits (for example Paw Patrol 😑) or dinos or cars.

Like maybe you guys like that stuff but I hate it! I was trying to find some cute outfits for these new little boys but yuck! I'd rather pay extra for someone on etsy at this point 😖

Does nowhere make plain yet cute clothes for boys? That is also affordable??