What would cause me to get loads of dating app matches but they never message me or reply?

I have nice natural photos, not posey, only one of me in a black dress and heels. I have a detailed bio which my friends say is good and funny too. Talk about my interests. But never any matches talk to me. I had one guy who was super interested in talking last February but we went into lockdown and he ghosted after third date - he came back a bit later a few months to say not in a good head space

But all my friends seem to have been able to have serial relationships with new guys in tinder or bumble during lockdown