Wisconsin winter fest

We bought tickets for the Wisconsin winter fest but it turns out we can’t make it. We don’t want to lose our money because we spent over $100 on the tickets but they are non refundable

The website also says they are non-transferable but I’m curious how they regulate that??

I’ve never been to Wisconsin winter fest but as far as I know it’s a family event so I’m sure they don’t have people checking everyone’s ID’s, do they???

We wanted to give the tickets to my husbands parents so they’re at least being used but now we don’t know if we can