Presently on Nigeria’s X, a tweet from a woman has created a lot of reactions. She tweeted how she never prepared breakfast for her husband until she discovered his female colleague sharing lunch with him by bringing for him an extra spoon to join her daily. This prompted the wife to start waking up at 4:50 AM to ensure he had a home-cooked meal to take to work in order to stop him from eating from his colleague.

The tweet ignited a fierce debate, dividing opinions along gender lines. While many men praised her commitment to her husband, a significant number of women, especially those leaning towards feminist ideals, ridiculed her actions as regressive .

Surprisingly, the tide turned when supportive men started rallying behind her, not just with words but with financial contributions. Donations flooded in, surpassing 2 million naira, This generosity snowballed, attracting a remote job for her, a car for her husband, household items and numerous other gifts and packages from various companies and brands.

However, beneath the surface, I feel a social psychological phenomenon has unfolded. It seemed that the initial support triggered a herd mentality, with individuals jumping on the bandwagon to impulsively keep sending her money and gifts, and at this point it feels like no one wants to be left behind by not being a part of the trend.

This collective response, driven by societal norms or trends, has raised questions for me about the dynamics of group behavior and influence in the digital age.

As the saga continues, I couldn't help but wonder: Is this outpouring of support a genuine reflection of shared values, or does it signify a herd mentality shaping the narrative? Or, is there more explanation to this in social psychology and beyond?