Bad sex but good relationship?

So Ive dating my boyfriend for 10 months now, and honestly he is really lovely, he treats me really well and we have a lot in common. But since day 1 we have been having massive issues in the bedroom, I won’t go in to detail but the sex just isn’t enjoyable for me. I feel like I almost dread doing it with him and am always silently hoping that we won’t do it, afterwards I always just kind of feel a bit awkward and “meh”, as if it feels like a chore. And the worst thing is he wants it pretty much all the time (just to clarify he is never forceful), we have tried spicing things up and all of that but it’s still just…not great. I have spoken to a lot of friends about this and some have said it’s not a big deal but others have said it’s a deal breaker especially as we have tried pretty much everything and I still don’t enjoy it massively. So I wanted to know what’s your opinions on this?