So I have two young children, 1 and 3 and we are outside everyday even in the summer but I always put SPF 50 on before we go outside, they wear hats always and I reapply after swimming and every few hours. My husband and I are fair skinned and so are our children and they do not have any sort of tan after the whole summer (except some slight color on fingers arms). I notice all the kids nearby and friends of mine have like suppppper tanned babies/toddlers in the summer. It's definitely a tan because I know these kids. I'm just so confused why aren't parents using sun screen? Is this a common thing? Aren't people concerned about skin damage? I feel like I'm in another world or something.