Opinions?

I personally agree with this entirely. I graduated valedictorian and STAR student from my high school (highest act score) with a 4.0 gpa on a 4.0 scale. I chose a college in my state. Despite all these things, my college education is STILL not fully funded. I have several scholarships from my high school and my college, and some from other organizations I was involved in. I still end up having to pay out of pocket for my education (I've been searching for more outside scholarships during this winter break, but disregard those for the sake of this conversation so that it can be slightly less broad.) Many star athletes at my college, however, are on full rides. This includes some with poor grades. I do attend an SEC school, where athletics are a huge deal, and don't get me wrong -- I love sports! But at the end of the day these athletes are at the same school I'm at, and they are supposed to be pursuing a degree just like I am. Sports are supposed to be an activity outside of the classroom, and I don't believe students who excel at sports should be given full rides just because they can throw a ball when many students with great grades are struggling to pay for a place that's supposed to reward academic excellence. 
**UPDATE**
I do have a part time job. That's how I pay the part that has to come out of pocket. The point I was attempting to make is that the purpose of college is SUPPOSED to be a place to further your education, which should theoretically mean that those with a head start in furthering their education (good grades) should be offered more than they are. I have nothing at all against student athletes. I am aware that they bring in great funds to the school, and those funds got even bigger this year because all but two SEC teams won their respective bowl games. All the athletes I know at my school are equally not understanding why the school does not offer more fully funding academic scholarships. I'm not saying athletes don't deserve scholarships. I'm saying that the ones who perform poorly in the classroom too often get to slide by because they perform well on the field/court/whatever.