How is tanning still a thing?

I mean lets just completely bypass the whole CANCER thing...but on top of that it drys out your skin and you look like a leather purse. Why would you want to have premature wrinkles? Some people were telling a girl on a post to TAN to help stretch marks NOOOOO WHAT?! I'm super pale and love my skin and people tell me I need to tan and I'm like ok well enjoy your wrinkles but I'm good over here, can't afford Botox or a dermatologist for that melanoma!