Relief for itchy skin

Amy
Can anyone recommend how to get rid of itchy skin in the first trimester? I've tried Gold Bond lotion and hydration after a shower, but the relief is minimal. It started with itching along my hips, then we are my underwear lies on the top of my thighs. Now it has moved to my stomach!
Either I am allergic to this baby, my skin is much drier than I originally thought or my hormones are whacking out! Since I am only four weeks along, I am fairly certain that I'm not at risk for the liver disorder that shows up in the third trimester. I've looked that up and I don't think that's what this is.
Thanks in advance!