Privacy Policy

Please read this Privacy Policy carefully, it is a material part of the contractual agreement between you and Upward Labs Holdings, Inc. (“Glow”, “we”, “us”, or “our”) which you agreed to when you agreed to our Terms of Use (which happened when you created an account with us or otherwise used one of our Glow Apps or our Website). Capitalized terms used in this Privacy Policy and not defined herein shall have the definitions provided in our Terms of Use. This Policy describes the ways we or our vendors collect, protect, use and store your personal information. You accept this Privacy Policy when you use our products and services on our website on a mobile device or through any other means (Collectively the “Services”). If you do not agree to this Privacy Policy or our Terms of Use, do not use the Glow App or or any of the services.

Changes to the Privacy Policy.

We may amend this Privacy Policy from time to time. Such amendments shall become effective once we have posted a revised copy to this website or to through Eve (Eve by Glow), Glow or Glow Nurture (the “Glow Apps”), and you will be deemed to have agreed to it if you continue to use our Website or the Glow Apps after that date. If we make what we consider to be material changes to this Policy, we will alert you through a notice on the Glow Apps, on our Website, through an email, or through some other mechanism we believe is reasonable. Regardless of whether you receive such a notice, you will be bound by any revisions to the Policy and it is your responsibility to read and understand any new terms of this Policy.

Your privacy is important to us and, as described in this Privacy Policy, we have designed the Services to protect information about you from unauthorized disclosure to others. This Privacy Policy explains how we collect, use and, in certain circumstances, share your personally identifying information. Please read this Privacy Policy carefully, and if you have any questions, feel free to contact us.

We are Not Responsible for Other Sites.

Through the use of the Services you may encounter information from or links to other sites. We are not responsible for the privacy policies of other sites. Please review those sites for their own privacy policies.

What We Collect

Glow gives you a number of options regarding what information you will give us:

• When you register to create an account with Glow and/or Glow First (whether through one of the Glow Apps or on the Internet);

• When you participate on a Forum or other communication mechanism; and

• When you update a Glow App or the Website with information relevant to your fertility or pregnancy,

When you register with Glow you will submit a variety of information about yourself (such as gender, age, birthdate, email address, mobile phone number) and as you use the Glow Apps you may submit a variety of other information (such as menstrual cycle, weight, temperature, occupation, hobbies, interests, zip code, etc.). You may also choose to provide us with access to certain personal information stored by third parties including social media sites (such as Facebook and Twitter) and health sites, such as Apple HealthKit and Google Fit. The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. You may (and may be required to) share information about or give us access to additional third-party websites or services.

Also, when you sign up for Glow First, we may collect other information such as credit card numbers and/or cell phone numbers, as well as other information about you necessary to ensure that the transaction is properly authorized, such as your address, zip code, and cv number (collectively, “Payment Information”). We also may retain such information (or our third party “fulfillment house”, such as PayPal, may retain such information) to facilitate future transactions. See “Controlling Your Personal Information” below if you would like us not to use that information to assist you in completing future transactions.

If you choose to participate in Glow First, not only may you need to provide us with Payment Information, but if you become entitled to receive a payment from Glow First, you will need to provide us with your social security number as well as information about an accredited infertility clinic and proof of medical claims showing that you are using their services. We may use that information in making filings with the IRS or relevant state taxing authorities.

In addition to information about yourself, it may be possible for you to submit other content ("Content"), such as photos and other media, each of which you present through technology available through the Services, including but not limited to our forum. It is entirely up to you whether you want to submit this additional information, and whether you would like to make it available to others – although information you share on the forum will automatically be shared with others, including users of the Services and others on the internet. However, Glow has no responsibility for how people you allow to view your Content (or the public if you make any information available to the public or post on the Forum) use that material, or to whom they may forward it.

Finally, we may use information that you include in emails or other communication methods to us to assist us in providing the Service, and we may publish that information on an anonymous basis. In addition, the text of any posting on any one of the forums, bulletin boards, or other similar publically accessible systems offered by Glow (including any market place or wish list) becomes the property of Glow, and may be republished by Glow in its sole discretion and will be made available to other people through the internet.

In each case, we will collect and record the information you have provided.


Other than names and email addresses provided at your discretion, or information you give us in connection with Glow First we don't generally require you to give us any “Personally Identifying Information” about yourself, although of course all the information about your health is extremely private.

Furthermore, when you use one of the Glow Apps, we may record information regarding the use of that Glow App, including your cell phone number, and if such facilities are enabled on your cell phone, your location and similar information.

Finally, in order to provide the best possible service and to allow us to make certain internal reports and make recommendations, we collect aggregate information about the use of the Service, including information about users accessing the Website or using the Glow Apps, such as Internet protocol addresses, browser type, browser language, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time (“Activity Information”).

When you visit the Services, we may also store information based on your usage history. This includes, but is not limited to, details of your transactions, content you viewed, click stream information, and cookies that may uniquely identify your browser or your account. We use various technologies to collect and store information which may include sending one or more cookies or anonymous identifiers to your device. We also use cookies and anonymous identifiers when you interact with the services we may offer to our partners, such as advertising services or Glow features that may appear on other sites and in any other manner that we deem necessary for our business purposes.

You may choose to provide us with access to certain personal information stored by third parties such as social media sites (e.g., Facebook and Twitter) or health sites (such as Google Fit or Apple HeathKit). The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. You may (and may be required to) share information about or give us access to additional third-party websites or services. Should you do so, you agree that Glow may collect, store and use this information in ways consistent with this Privacy Policy.

By using the Service, you consent to our retaining all the above-described information indefinitely.

How We Use/Share Your Information

WE DON’T SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES. WE DON’T SHARE YOUR INFORMATION (OTHER THAN FORUM POSTS) TO SOCIAL NETWORKS OR OTHER PUBLIC OR SEMI-PUBLIC PLACES UNLESS INSTRUCTED BY YOU TO DO SO. However, we may share your personal information with third parties in an aggregate and anonymous format combined with the information we collect from other users.

We share your personal information with employees, affiliates, vendors, partners and third parties as required to offer the Services. This includes, but is not limited to, processing transactions, maintaining your account, responding to court orders and legal investigations, for litigation purposes, complying with audits or other investigations, and reporting to credit bureaus.

We may share your personal information as necessary in order for Glow to provide you Services, and possibly to tell you about products and services of interest to you. We also may decide to share your information for joint marketing purposes with other companies.

We may decide to share information about your transactions and experiences using the Glow Service (but not about your creditworthiness) to our affiliates for their everyday business purposes.

We will share your information with any party when required by law or by a government request to do so or to combat fraud or criminal activity.

We do not sell or rent your “Personally Identifiable Information” to any third party without your express approval except: as reasonably necessary to fulfill your service request, to third-party fulfillment houses, customer support, billing and credit verification services, and the like; to comply with tax and other applicable law; as otherwise expressly permitted by this Privacy Policy or Glow’s Terms of Use, located at, or as otherwise authorized by you. Glow does not guarantee the security of any of your private transmissions against unauthorized or unlawful interception or access by third parties.

We make your profile available to other users according to the privacy settings you set for yourself as part of your profile. Your user name will be identified to us and to any recipient of messages you send through the Services including on forums. We also use your name, email address and other information on our system to notify you of new product releases, service notifications, and to solicit your feedback and input. In the event that we decide to allow you to submit other information about yourself, the availability of that information to other users will also be controlled by privacy settings you may set for yourself.

You understand and agree that we may access, preserve, and disclose any information we may have about you and the contents of your account if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to avoid liability, to comply with legal process, such as a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of our affiliates or the public. Glow is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that it receives. Glow may maintain copies of your content indefinitely, even after you terminate your account.

We also use non-Personally Identifiable Information and certain technical information about your computer and/or smartphone and your access of the Services (including your Internet protocol address) in order to operate, maintain and manage the Services. Glow may disclose that kind of information to its partners in order to provide the Services, resolve service problems and correct errors in the Services, to communicate with you about the Services, to provide you with promotional information in connection with the Services, and to enhance your experience on the Services. However, we do not give our partners an independent right to share this information. Due to our contractual obligations with these third parties and the need to share information to deliver and support the Services, however, we cannot provide you with the opportunity to opt-out of sharing information (whether Personally Identifiable Information or other information) with these third parties. Glow, certain of its partners, and each of their contractors and employees may view the content that you upload to the Services in order to provide the Services and otherwise perform the tasks set forth in this Privacy Policy.

We may use this information to verify your identity, verify your address, or manage risk. We may also use information to perform and improve our Services, contact you, conduct research, and provide anonymous reporting for medical research. For example, we may use information to provide customer service and support, process transactions, resolve disputes, collect payments, prevent illegal activities, customize the Services and recommendations, reduce risk to all parties involved in our transactions, and verify the accuracy of information.

We may use information to deliver targeted marketing, products, or service update notices, and promotional offers based on your communication preferences. We may combine your information with information we collect from other companies and use it to improve and personalize the Services, content, and advertising. We may also do so in order to improve our prediction methodologies and algorithms.

Controlling Your Personal Information

Be advised that if you send messages or post material on or forums or elsewhere containing personal information, that information may be collected and used by others. The Services provide a number of tools that you can use to control the availability of your profile and other personal information, but forum posts will be available to the general public. You can edit your profile and other information at any time through each of the Glow Apps and/or the Website.

You can terminate your account at any time which will remove your profile and other personal information from view. Glow, however, may (but is not obligated to) keep information about you that is on its system following your termination and your forum posts will continue to be available online. Contact Glow at to terminate your account or for any other questions about your personal information. If you would like us not to use your Payment Information to facilitate future transactions (i.e., require you to reenter that information each time you undertake a Payment Transaction), please send an email to and provide us with your user name/email address and we will reflect that request in our records – Please understand, however, that such changes are a manual process, and Glow cannot evaluate such requests or remove such items immediately.

Information Shared with Other Systems, Such As Healthkit or Google Fit

You may instruct us to share certain of your information with systems such as Apple’s Healthkit or Google Fit, and to access information from those systems which we will use to improve the services we provide to you and, we hope, make our information more accurate for you as an individual. Before you tell us to share your information with another system, however, you should review the applicable privacy policy of that system, since any information you have instructed us to share will become subject to those policies (Apple’s policy can be found at and Google’s Privacy Policy can be found at In addition, in the event that you use one of those services, you should be careful about allowing other applications, services or people to access your information through that service. While much information collected by those services is innocuous, people who see Glow data may be able to determine a variety of personal information, such as that you are trying to become pregnant or when you are likely to be having your period.

  • Glow does not use or disclose to third parties user data or other information gained through the use of the HealthKit framework or Google Fit for advertising, other use- based data mining purposes or similar services, other than for purposes of improving health or for purposes of health or medical research.
  • We do not disclose any of your information, to any third party without your express permission (other than in anonymized and aggregated format), and in the case of information gained through HealthKit or Google Fit such sharing will only be for purposes of enabling the third party to provide health and/or fitness services or for medical research.
  • We do not sell any of your information, including information gained through HealthKit or Google Fit, to advertising platforms, data brokers or information resellers.
  • We do not use any of the information obtained through HealthKit or Google Fit for any purpose other than providing health and/or fitness services in connection with the Glow Apps.

Transfer of Information

We reserve the right to transfer your personal information in the event of a transfer of ownership of Glow or the acquisition of substantially all the assets of Glow related to the business which collected such information, such as acquisition by or merger with another company (including an acquisition of less than all of the assets of Glow). In such an event, Glow will notify users who have provided email addresses when information about those users is transferred and becomes subject to a different privacy policy.

Others' Information

You may decide to provide us with another person's email address so that person may be invited to join Glow or so that we may facilitate your communication with other people through the Services. You may also provide us with another person's contact information for purposes of delivering information through the Glow Apps. We use this information to contact and, if necessary, remind that person that he or she has been invited to join Glow or received content through one of the Glow Apps. All invitees are provided with the option not to receive further invitations from Glow. We may disclose such information if required to do so in order to comply with legal process, as described above.

Third Party Content

Glow may use information derived from your use of the System to determine what content we believe may be of interest to you, including content from the providers of goods and services that you may be able to purchase through the System or otherwise (who may pay us to show you such content). We do not provide any personally identifiable information to third-party content providers. Note, however, that if a third party content provider asks us to show content to users with certain characteristics (for example, women ages 18-24) or a segment of that group (for example, women ages 18-24 who have indicated they are trying to conceive) and you respond to that content or click on links embedded in that content, the third-party content provider may conclude that you have the characteristics of the audience that they are trying to reach. Glow does not have access to or control over cookies, web beacons, or other technologies that third parties who have asked us to show you content may use, and the privacy practices of these third parties are not covered by this privacy policy. Please contact these companies directly for information on their data collection and privacy practices. For more information on available opt-out options for targeted advertising delivered by NAI member ad networks, see


The Service sends "cookies" to your computer or smartphone when you access the Website or use one of the Glow Apps and the Services use such cookies as described here. The Services uses cookies to improve the quality of our service, make recommendations, and make the Services easier to use for our members. A cookie is a small text file recorded on your hard drive or smartphone that identifies you as a unique user and contains certain information about your particular login session and/or your use of the Services.

Use of Information

The Services may contain links to other web sites, and content in the Glow Apps may be hosted by other web sites. These other sites maintain their own policies regarding cookies and the collection and use of personal information. It is up to you to review those policies yourself.


We use industry standard security measures to protect your information so that it is not made available to unauthorized parties. If you have any questions regarding which measures and techniques we use, feel free to contact us. We store and process your information maintaining physical, electronic and procedural safeguards. We maintain physical security measures to guard against unauthorized access to systems and use safeguards such as firewalls and data encryption. We enforce physical access controls to our buildings, and we authorize access to personal information only for those employees who require it to fulfill the responsibilities of their jobs.

Additional Questions

Again, feel free to contact us by sending an email to, any time, if you have further questions about Glow or this Privacy Policy.

Please contact if you would like to receive a copy of this document showing changes from previous versions.

How You Can Contact US.

If you have questions or concerns regarding this policy, you should contact us at