Sore Nipples help 😢😢

Olivia • 22 years old, single momma 👣 Dominic A. was born April 28, 2016 👶🏼
My son is barely two days old, and my nipples are already sore as hell and one is cracked now. I put lansinoh cream on after each feed, and I've tried warm/cold compress since he was born but they're so sore I tear up in pain when he starts eating ☹️ I don't want to put him on Formula already, but it hurts so much! What can I do to help this?