Lillebaby carrier

I'm getting so frustrated. I got a Lillebaby carrier. I've heard great things about them and thought it would make things easier and be a magical item in our lives. Walking the dog, grocery shopping, etc would be a breeze. But my baby seems to hate it. Idk what I'm doing wrong. I prbly haven't given it enough time for him to calm down, but idk. He doesn't seem into it.

I have a Boba wrap and that worked ok. It just took a bit to get wrapped and I thought this would be easier. Blah.