Help! Advice for the cowgirl position.

My man seems to love this position. Because he initiates it often. I hate it it hurts like heck. He says "you're on top so you can decide the pressure/intensity". Maybe he's too big? It's almost always painful if not terribly uncomfortable no matter how soft I ride.

Any tips for this position?

Others are just great usually. From behind or any with him on top are great.

Thanks ladies!