crushed by my crush

Last week, my crush was asked in front of me by my friend if he liked me. He said " you're pretty but I wouldn't ever date you" my heart dropped. Then I thought back to when ever we texted, I'm was always the first one to start the conversation and same when we are talking in person. So I just played it off basically saying the same thing back that I found if attractive but I wouldn't date him 
BIG FAT MOTHERFUCKING LIE! 
so basically I've given up hope I mean what's the point liking someone if they will never like you back. What you you guys think?