bf of almost a year and i just dont know what to do anymore

ok so I've been with my boyfriend for about a year and we have been friends for 9yrs. it hasn't been easy us being mutual friends of exes and then getting together but whats harder then anything is sometimes he doesn't really think about us as a couple but More as friends. the issue I'm having right now is we have sex lol probably more then most but I rarely orgasm because he doesn't for play at all. I've spoken my mind I've tried explaining to him that these are things I need to get off and I swear it goes in one ear and out the other. I love my boyfriend he is the man I want to spend the rest of my life with but I'm so scared because I'm getting to a point where sex just isn't fun for me and that's a big issue cuz I'm practically a sex addict. what else can I do because talking to him isn't working and I'm so scared that this will ruin us

p.s. I'm so insecure with him because honestlyi don't feel like I can be my usual sexual self with him... I'm so nervous to make a move in anything out of fear of rejection lol I think I'm the problem half the time even though it's his action causing my reaction