Does the term "Baby Dust" bother you?

So I was looking up some baby dust photos to save on my phone (positivity, motivation and to occasionally throw to users in need) when I stumbled upon an article, written by a woman who has been battling infertility for many years, stating that it was her least favourite term that she sees frequenting TTC forums.

In the article (unfortunately links don't seem to work on here that well) OP wrote that it is "tasteless", "not creative" and "insincere". What are your thoughts? I'm guilty of throwing the term/pictures around here and there.