How can I get rid of this?

This just popped up within the last few days, it’s all red and purple, I’ve never had a problem before with my piercing and I clean it every night. Also every time I sneeze it bleeds.

Advice on how to clean it, help get rid of it would be greatly appreciated 💞

- Also don’t tell me to get it removed because I read all about that and that should be the last resort.