boyfriend issues

it seems to me that my boyfriend keeps choosing his friends over me. we’ll hangout for like an hour or 2 then he wants to go with his friends and he promises that he’ll come back in a couple hours and then he just blows me off. it’s happened on multiple occasions. and i’ve expressed to him how it makes me feel. he says “i’m sorry i love you and i don’t want to keep hurting you.” - this morning. but tonight when i was having issues and begging for him to come over- in tears- he told me he was with his friends and that he’d come over after he was done. i have to wake up at 6am for work so i said,” no come now i don’t have time to wait tonight.” and he just blew me off. i honestly don’t want to see this relationship go to waste but i don’t know what to do if he’s not going to take my feelings into consideration. i’ve been up crying till 2am 3 times in the last 5 days.