STRETCH MARKS?

So I used to be overweight and lost the weight. With being overweight I had/have stretch marks. They’re white almost and just a part of my life. No worries.

I’m 33+5 and haven’t had any stretch marks or itching or anything. I assumed it’s because my stomach was stretched before or I was lucky.

Well I’ve been having this weird pressure on my stomach the last couple days, nothing I was concerned about. I look in the mirror... there’s clearly new stretch marks!!!!

Is it too late to lotion? I’m already so far and they’re starting. What can I do?