Affordable cosmetics/skincare

Hi girls, I’m looking to start an affordable high quality cosmetics/skincare line. I would like some advice from you all so that I could ensure that my products are the best they could be for everyone:

1. What’s something you look for in good products?

2. What’s something you aren’t happy with right now in your products?

3. Do you care about certain ingredients being in your products?

4. Lastly, if you could pick one to buy, would you buy cosmetics or skincare products?

Thanks so much 💕