Unfair double standard?

Why is it ok for men to be motivated to chase a beautiful woman soley for her looks or body? But if a lady wants something in return like a wealthy man who can provide then she is a gold digger? Men are encoraged by society to be players and to use women for sex but god forbid a woman use a man the way that they use us. If a woman uses a man for sex then she is a whore. Men are always claiming that they are bilogically programed to want to spread their seed to quality females. They are allowed to do this in society. But if a woman wants a man with resources who can provide for her and her offspring then she is a gold digger? I dont think that this is fair and I am tired of hearing hypocritical men complain about gold diggers when they have no problem tearing down a woman about her physical appearance, while at the same time not giving a damn about taking care of their own appearance.