Belly burning and itching-36w 3d

My baby boy is transverse (sideways) and this is stretching my stomach out really wide across the front. the skin is starting to really hurt like it feels like it’s going to rip. I had my belly button pierced and the hole is being pulled so tight it’s like a half inch across now. Everything is just being pulled apart and it is really causing me pain. I try lotions and oils and even aquaphor and nothing is helping. Is anyone else feeling this? With my first he never stretched me this way cause he was head down the whole time.