8 weeks old EBF

My baby is 8 weeks old and EBF. Ive had difficulty since the start with sore nipples...yes I know the 1st couple weeks are rough. But my guy is 8 weeks now and its almost like I'm still in the same pain. Sore nipples and aereolas...i use nipple cream after each feeding, I'm watching to make sure he latches good, we use football hold it hurts the least, I have great milk production so it not like he's having to fight to get milk...idk what more to do, I'm really considering starting to pump only and give bottle...any other suggestions???