Does this make me a bad person?

This guy keeps me in rotation and pops up every few months and asks me out again even though I keep turning it down. We texted for hours last night just catching up. I have a lot going on and it was nice to keep my mind off issues. I wasn’t flirty in my opinion just friendly. He was the one that kept trying to convince me to go out etc. I didn’t realize we talked for that long, does that make me a bad person or leading on in any way? I’ve literally said no so many times and obviously current day I still haven’t gone out with him and I say I don’t want to date. It’s honestly frustrating that he keeps trying and I even told him one of the times to not keep asking but he does.