Moisturizing your pregnant belly- what did you use before or now?

I just recently found out I am pregnant and want to start good habits right now, like moisturizing everyday and eating healthy etc etc. I am curious what other women use, have used, or had friends use for their pregnant bellies and whether or not they think it helped them avoid stretch marks or at least minimized them. 
So spill it girls! What do you think is the best?

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