Okay I watch the Real and I was looking at how to save money videos and honestly it's nothing wrong with using coupons. It's doesn't mean you don't have the money/ can't afford or that you're cheap. It's just you saving money wisely and budgeting. There are apps like Retail Me Not and they have coupons for all types of places and deals for stores like JC Penny's and Macy's  kohl's etc. Any who, you can also download cash back apps where you take your receipt after grocery shopping or whatever and can get money back personally I have ibotta app. And it won't be a lot back but a little adds up over time.