Every night before I go to bed I put lotion on and after that I put Coconut & Hibiscus body oil w/ gluten-free vitamin E oil on. I try to remember lotion throughout the day as well. 36 weeks 4 days and I'm getting my first stretch mark! Blah!! I realized its in a spot to where I've scratched a few times because its itched there. This is why I've been told NOT to scratch if your itchy!! It's all well worth it though and we should all love our bodies, tiger stripes and all!!! Everyone is beautiful and pregnancy is an amazing experience!! I can't wait to meet my son.